The Dangers of Co-Branding: Lego to End Partnership with Shell
Lego Ends Shell Contract After Greenpeace 'Save the Arctic' Campaign
VICE News on Twitter: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / Twitter
To save the Arctic, Lego needs to drop Shell
Lego dumps Shell after Greenpeace campaign | Al Jazeera America
LEGO Dumps Partnership with Shell Oil in Wake of Greenpeace Campaign
How LEGO got awesome to #SaveTheArctic - Greenpeace International
LEGO: Everything is NOT awesome. - YouTube
Greenpeace urges Lego to end Shell partnership | Greenpeace | The Guardian
Greenpeace victory - LEGO ends Shell promotion link
This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked | The World from PRX
Awesome: Lego drops Shell partnership over Arctic drilling controversy | Salon.com
LEGO Ends 50 Year Link with Shell after Greenpeace Campaign | ThinktoSustain.com
Lego ends partnership with Shell after Greenpeace campaign - National | Globalnews.ca
Lego Shell Oil Deal Draws Protests
Lego ends marketing deal with Shell in wake of Greenpeace campaign | South China Morning Post
Greenpeace International - Shell is already invading the Arctic to drill for oil. Now it's trying to pollute our children's minds by putting its logo on millions of LEGO toys worldwide. Tell
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian
Lego ditches Shell after Arctic oil protests
Lego Ends Shell Deal After Greenpeace Viral Video
Greenpeace takes on Lego over Shell partnership | CBC News
LSN : Big Ideas : Lego to discontinue Shell-themed toys after Greenpeace campaign
Lego responds to Greenpeace's campaign for them to drop Shell
Greenpeace is right, Shell-branded Lego is ill-judged | WIRED UK
Greenpeace greases up Lego toys » strategy
