It's LEGO, not EGO – collaboration is central to LEGO's customer-centric culture | MarketCulture Blog - Using a Customer Culture for Competitive Advantage
The name Lego® is an abbreviation of two Danish words leg godt, meaning “play well.” The company was started in 1932 by Ole Kirk Christi… | Lego, Legoland, Piecings
WhatIsMyIPAddress.com - LEGO is an abbreviation of the Danish phrase "leg godt" which means "play well." #FunFacts | Facebook
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The Fun Way Legos Got Their Name That You Probably Didn't Know About | HuffPost Life
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Say what!? 10 cool LEGO abbreviations you should be using! - LEGO.com for kids
LEGO - "Leg Godt" by AcronymsAndSlang.com
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LEGO Glossary, Acronyms and AFOL Language
