How Kleenex, Chapstick, Popsicle, Frisbee, Velcro and other brands avoid becoming generic | Erik M Pelton & Associates, PLLC
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Rebecca Onion on Twitter: "Kleenex plea to journos, on back cover of CJR #WontSomebodyThinkOfTheBrand http://t.co/wkAMM74nqQ" / Twitter
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